Cable Magellan
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 43 Inch 43 Compact Premium GPS Carrying Case Cover for Garmin Nuvi 255W 43in  US $4.95
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 Magellan RoadMate 5145T LM w FREE Lifetime Maps Traffic US $120.00
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 hard case cover bag for garmin nuvi 255w 265w 265wt 275w 1350t 1300 1350 1370t US $4.95
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 35 GPS Travel CASE BAG FOR GARMIN NUVI 200 250 260 265T 270 275T 350 360 370 US $5.24
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 43 carrying case cover for garmin nuvi 1350 1350t 1390t 200 265wt 1300 1370t US $4.95
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 43 hard case cover bag for garmin nuvi 255w 255wt 265w 265wt 275w 1300 3790LMT US $4.95
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 mini hard case cover bag for garmin nuvi 255w 265w 265wt 275w 1300 1350t 3790LMT US $4.95
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 NEW eXplorist bike ATV handlebar mount US $18.00
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 NEW Power Data Cable for Magellan 315 300 Meridian SporTrak US $16.99
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 NEW Magellan eXplorist 210 400 500 LE 600 GPS Data Cable US $11.99
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 Magellan RoadMate 3000T Automotive GPS Receiver US $12.99
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 Magellan Maestro 4000 Automotive GPS Receiver US $12.99
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 Magellan Maestro 3100 Automotive GPS Receiver US $11.12
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 Magellan Maestro 4250 Automotive GPS Receiver US $100.00
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 Magellan RoadMate 2036 Automotive GPS Receiver US $6.00
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 Magellan RoadMate 1340 Automotive GPS Receiver US $59.95
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 47 5 52 GPS Navigation Neoprene Sleeve Soft Case Cover bag Green US $5.79
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 Garmin nüvi 255W TRAVEL 110V 120v 240V To 12V Output GPS CHARGER Power Adapter US $.90
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 Magellan RoadMate 1440 Automotive GPS Receiver w13 US $20.50
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 ME 04BWPCS Bicycle Motorcycle Mount Case for 43 Garmin Nuvi Magellan GPS US $11.51
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 Magellan Maestro 3225 Automotive GPS Receiver US $53.99
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 Magellan Roadmate 3120 MU GPS Navigator New US $38.00
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 Magellan Roadmate 3120 MU GPS Navigator US $24.19
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 Magellan Maestro 3200 Automotive GPS Receiver US $20.00
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 GN032SPHWPCS Bicycle Mount Case for 43 magellan Garmin Nuvi GPS US $9.99
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 43 hard Zipper case bag for garmin nuvi 255w 3790t 1300 1350t 3790LMT 3760LMT US $4.95
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 Pink travel glove box case bag for GPS 52in garmin nuvi 5000 1450 1490 1450LMT US $5.79
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 USB Data Sync PC Cable for Magellan Roadmate 1200 1212 US $3.73
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 USB Data Sync PC Cable for Magellan Roadmate 1420 1424 US $3.73
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 USB Data Sync Cable for Magellan Maestro 4220 4250 4350 US $3.73
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 Magellan RoadMate 1470 Automotive GPS Receiver US $49.99
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 Black Neoprene Case Bag Cover Pouch for Garmin nuvi 1350 1350T 3790LMT 43 43in US $5.39
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 Travel Neoprene Accessory Sleeve GPS Case for Garmin nuvi 3760LMT 3790LMT 43in US $5.39
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 Magellan RoadMate SE4 Automotive GPS Receiver US $20.99
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 43 zip hard case cover bag for garmin nuvi 255w 265wt 3790t 1350t 755t 1370t US $4.95
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 Bag Case LCD Protector for Garmin Nuvi 255w 255wt 265w 755T 750 1300 1350 1370T US $6.60
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 Magellan RoadMate 1475T Automotive GPS Receiver Nice US $1.29
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 Magellan RoadMate 1440 Automotive GPS Receiver Nice US $12.01
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 Green Zipper Sleeve Case For Garmin Nuvi 2460LMT Nuvi 50 Nuvi 2595LMT Nuvi 50LM US $5.79
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 Magellan RoadMate 3120 MU Automotive GPS Receiver US $15.50
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 Black Case Cover Bag for Gps Garmin nuvi 265w 3790T 1350 1350T 755T 760 750 200W US $4.95
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 Magellan Roadmate 3055 MU Automotive GPS Receiver Nice US $.99
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 Magellan Triton 1500 GPS Receiver Brand New In Box Hunting ATV US $99.00
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 Magellan Meridian Color GPS Receiver US $45.00
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 Magellan eXplorist 310 GPS Receiver US $61.00
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 Lot of 4 Magellan RoadMate 1440 GPS Receivers not working for repair or parts US $20.50
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 Magellan RoadMate 1412 Automotive GPS Receiver Nice US $.99
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 GPS SAT NAV Waterproof Leather Case w Mount Holder Motorcycle Motorbike Cycle US $19.99
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 Magellan Maestro 3225 Automotive GPS Receiver Nice US $.99
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 Magellan RoadMate 1470 Automotive GPS Receiver Nice US $10.97
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 Magellan RM1700 7 GPS w LICENSE PLATE MOUNT REAR REARVIEW CAMERA US $166.38
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 Magellan eXplorist 400 GPS Receiver US $30.00
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 for Garmin Nuvi 265WT 1300 1350 1370T GPS 43 EVA Case US $4.95
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 GPS Antenna MMCX MCX 4 Receiver HTC Garmin Holux Car G US $8.80
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 Zipper ZIP Pouch Durable 43 EVA Case for Garmin Nuvi 265WT 1300 1350 1370T GPS US $4.95
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 GPS MAGELLAN TRITON 300 BRAND NEW IN BOX US $175.00
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 MAGELLAN MAP30 Handheld Global Positioning System GPS Unit US $24.99
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 Magellan RoadMate 360 Automotive GPS Receiver US $65.99
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 X2 Deluxe EVA Semi HARD ZIP Shell Case for Garmin nuvi navigation gps accessory US $9.90
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 43 Hard Case Cover Bag for Garmin Nuvi 255w 265w 265wt 275w 1300 1350T 1370T US $4.95
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 43 carrying case coverFilm for garmin nuvi 1350 1350t 1390t 265wt 1300 1370t US $6.60
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 Hard Case for Garmin Nuvi 255w 255wt 265w 265wt 750 760 US $4.95
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 USB Data Cable Cord Garmin Magellan Mio MAG USB C05 US $3.73
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 hard eva casescreen Protector for garmin nuvi 255w 265wt 275w 1300 1350 1370t US $6.60
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 magellan sportrack pro GPS US $45.00
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 NEW Magellan eXplorist 400 Wilderness Package GPS Canada Maps Geocache US $141.92
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 NEW MAGELLAN TRITON 500 PORTABLE HANDHELD GPS HIKING HUNTING SD CARD COMPATIBLE US $129.99
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 USB data cable for TomTom Garmin Magellan GPS DMMR US $5.99
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 Magellan Roadmate 3055 MU Automotive GPS Receiver Broken AS IS US $.99
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 Magellan RoadMate 1440 Automotive GPS Receiver Broken AS IS US $.99
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 2pcs 43 gps case bag skin for Garmin nuvi 1300 3750 265w US $9.90
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 Magellan Maestro 4040 Automotive GPS Receiver US $42.50
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 Magellan RoadMate 700 Automotive GPS Receiver US $85.00
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 Magellan RoadMate 1412 Automotive GPS Receiver Broken AS IS US $.99
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 Magellan RoadMate 6000T Automotive GPS Auto Navigation COMPLETE W Extras US $169.99
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 Magellan RoadMate 800 Automotive GPS Receiver Broken AS IS US $.99
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 Magellan Maestro 5310 Automotive GPS Receiver Broken AS IS US $.99
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 Magellan Roadmate GPS LOT Navigation System Receiver 1412 1475T 1700 1440 AS IS US $19.99
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 MAGELLAN® 7 GPS NAVIGATION SYSTEM US $142.00
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 Magellan Maestro 3225 Automotive GPS Receiver Broken AS IS US $.99
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Why Do Your Customers Buy From You?
Here's a fun way to figure out why people are willing to get out their credit card to buy from you, a small business owner. Ready? Sit down and think about why YOU bought the last dozen items you spent money on. You might be surprised at the reasons, and you can use the insight to help structure the offers you make to your own customers.
I just spent over $200 on Magellan's travel supplies website. Why?
1. I got their new spring catalog in the mail (direct mail, timing was right as I have several trips coming up, the catalog renewed my TOMA (top of mind awareness) about Magellan's.) The key here? Timing! I regularly receive Magellan's catalog and most usually pitch it without looking. But I'm excited about upcoming travel, and I needed to refresh a few things. LESSON LEARNED: Keeping in touch with your customers over time is critical, even if they haven't bought from you in a while.
2. A notice on the catalog's front cover offered free shipping on orders over $100. I figured almost any order would come to that amount, and free shipping saves me money. A deadline on the free shipping (May 9th) spurred me to take action now rather than put it off. LESSON LEARNED: Make your special offers time-limited, with a relatively short time frame.
3. Let's look at what I ordered and my reason for each purchase.
Spill-proof pouch - because the last time I was on a plane one of my face care products leaked out into my cosmetic bag. This pouch SOLVES A PROBLEM.
Electronics travel case - I didn't go looking for this item, but I saw it browsing the catalog. I'm thinking "Hmm, I'm sure tired of all my various chargers and USB cables getting into a big knot at the bottom of my briefcase, so maybe I'll try this. This purchase SOLVES A PROBLEM and was a win for Magellan's because of 1) A GOOD IDEA and 2) SUGGESTED SELLING.
Personalized Luggage Strap - This is actually a gift for my husband. His luggage looks similar to many, and more than once he's picked up someone else's at the airport. The strap WORKS AS A GIFT and helps SOLVE A PROBLEM.
Extra-large mesh pack-it cube - These things are hard to find in large sizes, so Magellan's gets a star for carrying them. They allow me to pack clothing inside my luggage and quickly pull out what I need without digging around. And if you get stopped for inspection, you can easily pull these out without re-shuffling and wrinkling your clothing. For years now I've used 2 gallon kitchen zipper bags, but the zippers don't hold up to being open and closed over and over again, and for some reason the 2 gallon size is now hard to find. These mesh cubes SOLVE A PROBLEM but also GAVE ME A FEELING OF LUXURY. I get to graduate from packing my clothes in baggies.
Blackberry pouch - When I'm sight-seeing I try hard not to lug around a purse, but I often need my phone and camera with me. This handy little pouch hangs around the neck and will hold both my Blackberry and my small camera. Perfect! Again, solves a problem and makes something easier for me.
Walk stool - One of the downsides of having a new knee is that it's still hard for me to stand on concrete for very long without pain. This innovative product offers a sturdy, foldable instant stool but weights only a pound and can hang off a belt, a backpack, a purse, or my shoulder. Next time I think I better not go on a walking tour because we'll stand and listen to a guide for 15 minutes, I'll be able to go and know I can sit when I need to. HUGE problem solved for me and a solution I can live with (not too heavy or too bulky, small and easy to pack).
Blow-up neck pillow - I use this on planes all the time, and foolishly over inflated mine a few trips ago. POW! It burst at 30,000 feet and that was the end of that! I've looked around in airports but balked at paying $30.00 or so. Magellan's had one on sale for $12.99. What sold me? REASONABLE PRICING and PROBLEM SOLVED.
As you can see, I'm a buyer who will spend for solving problems. I also respond to suggested selling and to the feeling of having something a little fancier for myself. But these are not the only reasons Magellan's got $200 from me.
1. Their website is easy to maneuver and loads quickly.
2. They offer customer reviews of their products, which talked me into the stool and the Blackberry pouch.
3. Their page for each item tells me immediately that the item is in stock. (One of my pet peeves is ordering online only to find that the item isn't due in for 30 days or so.)
4. Their page for each item offers more pictures than the catalog, allowing me to "look" at items in detail.
5. Their check-out process is easy. I've jumped off of more than one website that was hard to maneuver or had excessive checkout procedures, and I'll bet you have, too.
Take a look at what you've spent money on and list the reasons why you bought. You can then look at what you offer to others and think about whether your offers are attractive for those same reasons. If they don't, tweak them and your sales copy, and see if your sales improve. Knowing why you buy and turning it around will help you to see why some of your customers buy from you.
About the Author
Sue Painter is a marketing therapist whose expertise is finding the dark and murky under-places that keep your business from succeeding. She develops business plans that work, and strategic marketing plans that take dead aim at your target market. You can subscribe to her Marketing Tips e-zine at
http://www.confidentmarketer.com
.