Case Tom Tom
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 Windhield Car Mount Holder Suction Cup F TomTom XL 340 one 130 140 S XXL 540 550  US $2.25
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 WINDOW CAR MOUNT HOLDER TOMTOM GO 510 710 910 GPS SATNAV GPS SCREEN BRACKET US $18.15
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 UNIVERSAL GPS ACCESSORY LEATHER CASE 35 DISPLAY UNITS US $3.00
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 Travel Neoprene Accessory Sleeve GPS Case for Garmin nuvi 3760LMT 3790LMT 43in US $5.39
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 Tom Tom 35 Hard Case US $5.00
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 43 Hard Zipper EVA Case Bag for Garmin Nuvi 200 265WT 1300 1350 1370T US $4.95
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 35 GPS Travel CASE BAG FOR GARMIN NUVI 200 250 260 265T 270 275T 350 360 370 US $5.24
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 43 gps hard case cover sturdy bag zipper pouch for Garmin nuvi 1300 1350 1370t US $4.95
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 hard case cover bag for garmin nuvi 255w 265w 265wt 275w 1350t 1300 1350 1370t US $4.95
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 Black Pouch Case Cover For Garmin Nuvi 1390T 1450 1490T US $5.24
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 43 hard case cover bag for garmin nuvi 255w 255wt 265w 265wt 275w 1300 3790LMT US $4.95
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 5in1 Case Car Holder Charger kit For 43in Garmin Nuvi 200W 250W 255W 3790LMT US $14.30
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 43 carrying case cover for garmin nuvi 1350 1350t 1390t 200 265wt 1300 1370t US $4.95
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 TomTom ONE 3rd Edition US including Puerto Rico Canada Automotive GPS US $56.00
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 3 Accessory kit Case Car Holder LCD Film For 43 Garmin Nuvi Gps 200W 250W 260W US $11.00
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 NYLON TOMTOM V2 V3 V4 NEW EDITION RED CARRY CASE POUCH US $1.56
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 Magellan Roadmate GPS WATER RESISTANT MOTOR BIKE MOUNT US $12.49
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 HDCSXL Carrying Case for TomTom XL 325 330S 335 340S 340TM 350TM GPS US $7.99
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 GPSHDCS5 Hardshell Case for TomTom VIA 1505 1505TM 1535TM XXL 540S 540M 540TM US $9.49
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 TomTom XXL 550TM US Canada Mexico Automotive GPS US $23.02
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 Replacement Battery for Garmin Nuvi GPS 700 710 710T 750 755T 755 760 760T 765 US $15.99
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 TomTom One XL Automotive GPS Receiver UKEurope Australian Maps SD card US $86.89
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 GPS or Digital Camera Case Screen Protector Pen GARMIN TOM TOMLOT OF 2 US $7.99
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 TOMTOM V2 V3 V4 V5 CLASSIC IQ RED CARRY FLIP CASE POUCH US $1.56
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 Replacement Battery for Garmin Nuvi GPS 710 700 710T 750 755 755T 760 760T 765 US $15.99
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 New TomTom ONE Carry Case Strap for TomTom ONE TomTom ONE 3rd Edition US $8.59
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 TomTom 1 ONE LE V2 V3 1st 2nd 3rd Edition Car windshield Suction Mount Bracket US $5.99
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 Car Windshield Suction Mount Bracket Holder for GPS TomTom ONE XL XLS XL S US $5.99
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 TomTom XXL 540S USPuerto RicoCanadaMexico Automotive GPS bundle US $130.00
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 WINDOW HOLDER MOUNT TOMTOM GO 510 710 910 GPS MOUNTING BRACKET CAR WINDSCREEN US $18.15
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 LEATHER TOMTOM V2 V3 V4 NEW RED CARRY FLIP CASE POUCH US $1.56
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 CAR CHARGER TOMTOM GO 510 710 910 GPS SAT NAV LEAD NEW 12v 24v POWER PLUG US $11.04
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 Binatone F350 UK ROI GPS Sat Nav Satellite Navigation System REFURBISHED AUCT US $36.34
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 Flex Mount For Tomtom One V2 V3 Dashboard Car Charger US $7.88
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 43 hard Zipper case bag for garmin nuvi 255w 3790t 1300 1350t 3790LMT 3760LMT US $4.95
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 TomTom XXL 550M Automotive GPS Receiver US $49.99
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 TomTom XXL 550TM US Puerto Rico Canada Mexico Automotive GPS Receiver US $54.99
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 TomTom XL N14644 GPS Navigtion System Works Great US $24.99
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 3in1 Case Car Holder LCD Film For 43in Garmin Nuvi 200W 250W 255W 260W 3790LMT US $11.00
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 TOMTOM Sat Nav One 30 IQ Black Leather Carry Case Genuine Official Original BNIB US $7.90
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 43 EVA Case Cover LCD Screen Protector for Garmin Nuvi 265WT 1300 1350 1370T US $6.60
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 3in1 Hard Eva Case Car Holder Film For 43in Garmin Nuvi 200W 250W 255W 3790LMT US $11.00
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 TOMTOM® 35 GPS NAVIGATION SYSTEM BEST DEAL BIG SALE 3 DAYS ONLY FREE SHIP US $83.99
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 TOMTOM ONE 130S US CANADA AUTOMOTIVE GPS NAVIGATIONAL RECEIVER REFURBISHED US $109.00
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 TomTom EASE Black USA Automotive GPS Receiver US $89.99
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 Replacement Battery for TomTom One V2 V3 Version 2 XL Rider Dach TML Regional US $9.40
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 TOM TOM GPS 4EV52 Z1230 US $70.00
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 TOMTOM XL335T GPS Portable Navigator LIFETIME TRAFFIC EDITION Tom Tom US $109.00
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 TomTom XL 310 US and Canada Automotive GPS Receiver w Accessories US $69.95
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 TomTom XL 330s Auto GPS System Nice US $44.99
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 NEW OEM ORIGINAL Carrying Case for Magellan Triton Handheld GPS 930 0022 001 US $5.00
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 TomTom GO 630T Automotive GPS Receiver Broken AS IS US $1.77
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 TomTom ONE Carry Case and Strap US $12.18
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 Charger POWER ADAPTER CORD GARMIN NUVI 200 350 660 760 US $3.91
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 GPS SAT NAV Waterproof Leather Case w Mount Holder Motorcycle Motorbike Cycle US $19.99
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 NEW TOMTOM XXL 550TM SPECIAL EDITION 5 PORTABLE GPS NAVIGATION SYSTEM US $76.00
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 Hard case bag for 50 52 GPS GARMIN NUVI 1490 1450 5000 HOT US $2.25
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 52 Black hard Pouch case cover bag for 5 GPS GARMIN NUVI TOMTOM GPS MP5 MP4 US $2.25
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 TomTom One Automotive GPS Receiver US CANADA US $54.99
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 New Sealed Mio Knight Rider GPS Navigation Rare LED Lights Garmin TomTom US $180.00
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 New Sealed Mio Knight Rider GPS Navigator w Flashing LED Lights Garmin TomTom US $220.00
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 GPS Carrying Case for TomTom XL XL S 325 SE 335 340 350 US $7.59
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 43 Hard Case Bag Cover for Garmin nuvi 255w 3790T 1350T 755T 760 1300 1370T US $4.95
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 Garmin Nuvi 285WT 43 GPS Navigator Carry Hard Shell Candy Pouch Case Silver US $7.69
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 Pink Carrying Sleeve Soft Case Bag for 43 inch Tomtom Xl 340tm Xl 335t 330s GPS US $4.39
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 Garmin Nuvi 1350T 1350LMT 1390T 2350LT Carry Hard Shell Candy Pouch Case Silver US $5.39
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 Great TOM TOM GPS ON SALE US $25.01
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 Magellan Maestro GPS WATER RESISTANT MOTOR BIKE MOUNT US $9.99
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 TOMTOM CASE STRAP US $4.95
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 tomtom charger ac 100 240V to dc 5a 1a usb a female adapter US PLUG US $1.99
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 CAR CHARGER TOMTOM GO 510 710 910 GPS SAT NAV LEAD NEW 12v 24v POWER PLUG US $11.04
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 Windshield Easyport Car Window Cradle Mount Holder Suction Cup F TomTom one XL S US $.55
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 Garmin Nuvi Nextar GPS WATER RESISTANT MOTOR BIKE MOUNT US $9.99
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 Windshield Air Vent Car Cradle Mount Holder Suction cup Tomtom one v2 v3 3rd t US $1.54
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 Hard Case Cover Bag for Garmin Nuvi 255w 255wt 265w 265wt 275w 1300 1350 1370T US $4.95
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 Case CoverLCD Protector for Garmin Nuvi 255w 255wt 265wt 275w 1300 1350 1370T US $6.60
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 TOMTOM® 35 GPS NAVIGATION SYSTE US $150.00
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 Tom Tom XXL 540S 530S GPS Navigator Hard Pouch Case Cover Blue US $8.89
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 TomTom ONE Carry Case and Strap NIP US $4.99
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How To Write Effective Case Studies
If you deliver services (B2B or B2C) that are tailored rather than ‘off the shelf', case studies are a great way to showcase your skills, experience and approach to projects. They work equally well for freelances, sole traders, SMEs and large corporates, giving potential clients a chance to see how your way of working actually pans out in practice, and what it could do for them. They also function as indirect recommendations, since the clients mentioned are giving their tacit endorsement.
Case study structure
The best case studies tell a story with a distinct beginning, middle and end. The beginning is the client's need, the middle is what you did for them, and the end is how they benefited. In my view, every case study should follow this chronological approach, using some or all of the following sections in the order listed (though not necessarily with these headings):
- Background: some general information about the client
- Origins: how they found or approached you
- Requirement: the client's needs, situation or problems at the time
- Approach: what you did that addressed their need, or solved their problems
- Results: the outcomes of your work, at a practical level
- Benefits: how the client benefited as a result of your work.
Medium and length
Case studies can be used almost anywhere: in brochures, as standalone printed handouts or folder inserts, on websites or in presentations. They may also form the basis for press releases. However, the length should be appropriate for the medium and format chosen.
A presentation version should be four or five slides at most, with three or four bullet points per slide. Each slide should cover a stage of the story as described above. If you can't say what's needed within those limits, choose a different medium. Don't shoehorn narrative into PowerPoint – it'll never get read.
A printed version might go onto a double-sided A4 sheet, in which case allow 500 words per side max (10pt text with some headings and illustrations).
If your case study is to be published online, you need 500 words per page absolute max; something closer to 150 is far more likely to be read. You can always do a concise web-page version and link to a longer PDF (designed exactly like a printed version, on A4) that people can download.
Length does not equal value, so don't add content for its own sake. But conversely, don't fall into the trap of cutting everything to the bone in the belief that it will maximise interest. Some people do still like to read, and it's only in the details that the quality and value of what you do can be fully substantiated.
Case study content
- Describe all the key facts, even those you feel are obvious. Your story needs to flow logically and make sense even to those not paying close attention.
- Don't get too bogged down in ‘what you did'. The point is the benefits delivered rather than the actions taken. If you want to wax lyrical about your craft, your blog is the place.
- Don't use industry jargon – or, if you do, define each term you use.
- Give personal or business context that shows readers why the service you delivered was so important, or made such a difference. For example: ‘Our photographs were used in the key Christmas brochure, which is distributed to over 10,000 recipients.'
- Include quantitative (numerical) benefits wherever possible: money or time saved, profit made or anything else that can be measured.
- The sanity check for case study content is: ‘if I were a potential client or customer, would this point interest me?' If the answer's ‘no', cut it. Don't let B2B case studies turn into a love-in about the ‘relationship' – it's great that everybody got on well, but we need to see some concrete benefits too.
- For a truly professional case study, consider using a copywriter.
Quotes in case studies
Direct quotes from the client add both weight and colour to a case study. It's always better to report people's actual words, instead of you saying how happy they were. Also, people have their unique ways of expressing themselves, and their voice will bring a welcome change of tone to the content of the case study.
For B2B, you should seek quotes from the highest level of the organisation you can, focusing on the strategic, high-level benefits that your service realised or enabled, rather than the practical details of how it was delivered (which you can easily describe yourself).
Networking and directory sites such as LinkedIn and FreeIndex allow you to solicit and display client testimonials on your profile page. If people have written enough words, you could use them in your case study.
You could also solicit quotes by email. If you want detailed answers in a range of areas, you could create a list of questions for your client to answer. Ask questions beginning ‘how' and ‘what', which invite the most expansive, expressive responses (‘how did the service benefit your business?').
However, there's still a risk of receiving telegraphic or even one-word answers, which can be embarassing if you can't use them. So interview your contact if you can. Prepare a list of questions, and send it in advance, but arrange a time to talk on the phone and record the conversation. That way you can explore the client's answers, get more detail and prompt them if they're not very forthcoming.
Case study presentation
- Use ‘crossheads' (subheadings) so people can skim-read the case study or ‘cut to the chase' if they wish. Your aim should be to provide detail for those who want it, without obliging casual readers to plough through everything.
- A ‘standfirst' (bold paragraph at the start) that sums up the whole story, including the key benefits delivered, makes for a punchy opening. Look at magazines for examples.
- Another good tactic is ‘pulling out' key content (such as juicy client quotes, see below) into highlighted boxes beside the text, or interspersed within it. Again, magazines will show you how.
- Pictures are a great idea. Client logos, portraits of people, pictures of what you did – anything that's specific to the case study will add significant value and interest. Try to avoid bland royalty-free photos, since the incongruence between the specifics of the narrative and the general, irrelevant imagery will be jarring. Remember, your case study is a story – and pictures included in stories always reflect the narrative.
About the Author
Tom Albrighton is a freelance copywriter and founder/director of ABC Copywriting. ABC, based in Norwich, provides professional and creative copywriting services to businesses and agencies throughout the UK and Europe. Specialities include B2B marketing, SEO copywriting, website writing, articles and academic copywriting.