Ford Mercury
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 ProFit International IF 71 03 G3 Vehicle Specific Mount VSM G3 Escape Mariner  US $24.99
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 Fj1550b muti purpose kit US $6.00
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 Sony CDX GT55UIT CD FM AM In dash Radio for 1995 up Ford US $75.00
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 Car care U480 CAN OBD2 OBDII Car Diagnostic Scanner Code Reader US $9.99
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 Parts Ford Lincoln Mercury Sanyo Cd Changer adapter US $14.95
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 Metra 70 5600 96 Ford Lincoln Mercury Car Stereo Amplifier Amp Wiring Harness US $7.45
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 Metra 70 1771 Ford Lincoln Mercury Car Stereo Amplifier Amp Wiring Harness US $7.45
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 Metra 80 1770 Ford Lincoln Mercury Car Stereo Wiring Harness Universal Plug US $7.45
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 Metra 70 1770 Ford Lincoln Mercury Car Stereo Wiring Harness US $7.45
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 USB adapter interface AUX IPOD iPhone Droid Bluetooth Ford Lincoln MercuryFRDU2 US $139.99
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 ELM327 Bluetooth Wireless OBD II OBD2 Auto Car Diagnostic Scanner MATCH TORQUE US $18.91
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 Ford OEM GPS navigation 6 disk radio US $355.00
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 PAC Audio AAI FDR04 Auxiliary Input for Ford Lincoln Mercury Can Bus Radios US $30.00
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 NEW 95 96 97 Ford Explorer Ranger Premium AM FM CD Stereo US $89.99
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 Brand new Mini ELM327 OBDII OBD2 Bluetooth scantool auto scanner scan tool US $11.60
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 Best Kits Harnesses BKFMK542 US $10.00
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 Car care U480 CAN OBD2 OBDII Car Diagnostic Scanner Code Reader Car Tool US $9.99
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 Ford 6 Disk CD Cartridge US $9.95
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 Ford 2000 2007 Mercury 2000 2003 Stereo Radio Install Kit With Harness US $30.00
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 Mini ELM 327 OBD II OBD2 Bluetooth scantool auto scanner for torque US $18.96
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 BIG 80 Lb BOX OF USED INSTALLATION KITS US $99.99 |
 PGHFD1 PAC PXAMG PXAUX 05 09 Ford Lincoln Mercury Specific Media Gateway US $12.00
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 Scosche DIN Radio Removal Tool Kit for Ford and Imports DT1 DT2B US $4.00
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 Scosche 95 and up Ford Lincoln Mazda Mercury Stereo Dash Install Kit US $7.00
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 Good qualityrefuse price war Mini ELM327 OBD II OBD2 Bluetooth scantool elm 327 US $18.99
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 1997 2004 Ford Escort ZX2 Mercury Tracer Kit US $.99
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 OIL SERVICE Inspection LIGHT AIRBAG RESET TOOL Interval BMW VW VOLVO AUDI VS900 US $109.33
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 latest version v15 ELM327 OBDII OBD2 Bluetooth auto scanner diagnostic tool US $18.90
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 2 GMAHLAN11 SVHFD3 FDA5595 2 PXHGMTX Peripheral Radio Adapters On Star US $.99
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 ALPINE APPLE IPOD TOUCH GLIDE CAR CD MP3 WMA XM PLAYER STEREO RECEIVER BASS EQ US $224.99
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 Ford oem remote start fusion escape explorer US $125.00
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 Car care U480 OBD2 CAN OBDII Car Diagnostic Scanner Code Reader Tool US $19.99
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 83 THRU 85 FORD LINCOLN MERCURY CAR STEREO WIRE HARNESS US $3.50
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 555P Remote Start Interface for Ford Lincoln Mazda Mercury Vehicles New US $15.00
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 Ford OEM Pioneer 6 Disc MP3 Navigation System 06 07 08 09 Explorer US $360.00
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 V15 Mini ELM327 OBD II OBD2 Bluetooth scantool auto scanner diagnostic tool US $18.91
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 Ford RADIO Wire Antenna Adapter Cable Plug 1995 2005 US $5.99
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 Mercury Villager AM FM CD cassette player radio stereo RDS 99 00 01 02 YF5F US $79.00
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 METRA 99 5026 FORD LINCOLN MERCURY INSTALL KIT 2001 2004 NEW US $.07
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 PAC Ford radio aux Ipod Adapter UPAC FRD24 charges ipod iphone US $49.99
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 v15 Mini ELM327 OBD II OBD2 Bluetooth scantool auto scanner code reader elm 327 US $18.92
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 New Metra Turbo 3 Dash Kit for Taurus Sable 2000 03 with wire harness 99 5716 US $39.99
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 OEM Factory Ford Radio out of 2003 Ford Ranger US $90.00
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 1998 03 FORD CD PLAYER RADIO F150 450 Escape Sport Trac Crown Vic F250 F350 US $150.00
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 FORD Factory OEM Radio SUBWOOFER AUX MP3 and 6 six CD Player US $22.50
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 Ford F150 factory GPS navigation 6 disc CD mp3 radio 07 08 09 US $700.00
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 PIE FRD03 AUX AUX FOR SPECIFIC FORDS AND MERCURY US $40.00
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 Metra MFK 5812 1 In Dash 2004 2011 Ford Multi Fit Multimedia Car Radio Kit US $649.99
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 USB V15 ELM327 OBDII OBD2 CAN BUS Diagnostic Scanner US $10.39
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 uPAC FRD24 IPOD FOR FORD VEHICLES US $50.00
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 Metra TurboKits 99 5804 Car Stereo Installation Kit US $3.00
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 NEW 1998 2003 FORD CD MP3 TAPE CASSETTE PLAYER RADIO EXPLORER EXPEDITION MUSTANG US $99.99
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 ALPINE CDA 9857 SQ CAR CD MP3 XM HD APPLE IPOD PLAYER STEREO RECEIVER US $209.99
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 Auto Stereo Installation System Combo Pack For Ford Lincoln Mercury 2003 Up US $.99
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 PAC C2R FRD1 Radio Replacement Interface With Navigation Outputs for Select Ford US $75.50
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 Unused Peripheral Ipod Adapter with PXHFD3 Radio Harness Ford Lincoln Mercury US $65.00
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 Ford Mercury CD6 radio FACE Buttons worn Solve it New 6 CD 6CD stereo parts US $75.00
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 FRC1257 RARE OLD SCHOOL ROCKFORD FOSGATE FULLRANGE SPEAKERS 6X8 5X7 PUNCH RF FRC US $115.00
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 PAC SWI JACKv1 Steering Wheel Control Interface SWIJACK for JVC Alpine Kenwood US $54.99
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 Ford Mustang Focus Escape Contour Radio Stereo Dash Kit Removal Tool Keys US $3.24
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 Universal Vehicle Car Remote Starter Fits Ford Lincoln Others US $59.95
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 Ford Escort Tracer Zx2 2002 Stereo Radio CD Player Dash Install KitHarness 02 US $36.98
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 Scosche DT1 Radio Removal Tool Din US $4.95
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 METRA 70 1771 WIRING HARNESS FOR SELECT 1998 2005 FORD LINCOLN MERCURY VEHICLES US $3.99
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 10 XA 10B CD Cartridge Magazine Sony Lincoln Mark VIII Ford OEM Home Systems US $19.99
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 Ford Radio Removal Stereo Keys key tool tools NEW RRK83 US $3.24
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 PAC SWI X Steering Wheel Radio Audio Control Infrared Adapter SWIX US $49.88
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 Xscorpion SP AD6957 6x9 to 5x7 or 6x8 Car Stereo Speaker Adapter US $8.99
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 Metra 95 5026 Double DIN Install Dash Kit for Select 2001 Ford Lincoln Mercury US $9.99
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 RCA NOISE AUDIO FILTER GROUND LOOP ISOLATOR HUM SUPPRESSOR US SELLER US $3.25
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 METRA 95 5812 2004 2009 SELECTED FORD DOUBLE DIN KIT US $9.95
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 iSimple ISFD571 Gateway iPod iPhone Aux Audio Input Interface Ford Lincoln US $110.00
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 PIE 04 07 Ford Lincoln Mercury Aux Input w 5 Volt Power XM5 FRD04 NEW US $24.99
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 NEW METRA 82 5600 FORD MERCURY 525 OR 65 SPEAKERS TO 6X8 OPENING ADAPTERS US $9.75
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 Ford Escort Tracer ZX2 RADIO STEREO DASH FACEPLATE INSTALL KITWIRE HARNESS US $49.99
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 Ford Escort 1999 Car Stereo Dash Radio Installation Mounting Kit Face Mount 99 US $36.98
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Ford’s Quality in Par With Toyota
The results of the new studies conducted on Dearborn automakers comprising of Ford, Toyota, Nissan, and Honda---shows that the initial vehicle quality of Ford Motor Co. is in only in par with Japan’s Toyota Motor Corp and Nissan Motor Corp. The three automakers were ranked second place. On the other hand, Honda Motor Co. was chosen as the quality leader.
The RDA Group is a market research firm based in Bloomfield Hills that conducts a survey for Ford manufacturer of top-of-the-line Mercury mufflers. The research group in ask 31,000 new vehicle owners of 2007 model cars and trucks from all full-line manufacturers regarding problems that they encountered during the first 90 days of ownership.
The Detroit News in turn evaluates the findings with sources familiar with the report. And according to these sources four Ford vehicles namely the Mercury Milan, Ford Expedition EL, Lincoln Navigator, and Ford Shelby GT-500 -- led their segments in initial quality. The main objective of Ford for hiring a research group is to improve further its quality as it tries to hold on to the remaining US market share after years of continuously losing to foreign competitors.
The results of the RDA study show that Ford cars and trucks had 1,458 problems per 1000 vehicles which is 32 problems short of the industry average of 1,490 and 128 lower than what Ford customers has reported last year.
For Ford’s North American brands the results were even better showing Ford, Mercury, and Lincoln with only 1,456 problems per 1,000 vehicles. According to some sources the overall number was slightly affected by the automaker’s European brands. The Mercury Milan with its quality Mercury muffler was one of Ford’s problem-free vehicles obtaining only 910 problems per 1000 vehicles.
Ford spokeswoman Anne Marie Gattari has confirmed the existence of the report but refused to give any details of the said findings. However she said that the company will release the details as soon as possible but they prefer to tell the employees first. She also added that the company’s main concern for now is improving quality which is the very core of the company’s Way Forward turnaround plan.
According to Gattari, "We are pleased with the direction of our quality, but we're not satisfied. This is something we have to continue to be diligent with. Quality, along with safety, innovation and design, are our top priorities in delivering more vehicles that customers want."
Attracting consumers…
Although the RDA study has shown that Ford is catching up with its Japanese rivals but it is still behind its Asian competitors when it comes to customer satisfaction which is vital since it determines whether or not customers would endorse the brand to other buyers.
RDA has been conducting an annual survey for Ford way back late 1990s. The research group is also doing the same studies for other automakers. Its findings are as reliable as the closely-watched initial quality survey conducted independently by J.D. Power and Associates of Westlake Village, California. And same with the RDA findings, the J.D. Power study has also shown that Ford’s brands only comes second to Toyota.
Other independent analysts are also conducting their own studies such as the notably Consumer Reports magazine which has taken note of the quality improvement in Ford and recently announced the Milan and its Blue Oval sibling, the Ford Fusion as the most impressive new vehicles for the 2007 model year.
David Champion, senior director for automotive testing at Consumer Reports said, "We see Ford as the top domestic in many ways. They've realized they're going to be eaten for lunch if they don't produce reliable vehicles."
Champion also added that the new products of Ford shows some remarkable improvement compared to the previous products that the automaker was offering a few years back. He said that it’s good that Ford is finally learning from its past mistakes as well as from its Japanese affiliate, Mazda Motor Corp. which shares similar production practices with Toyota. However he also said that it would take more than strong initial quality reports to convince car buyer to patronize the brand.
About the Author
Jerick Brooks is a BS Computer Science graduate at Columbus State University. He has passion for anything car-related especially car racing. He loves writing and currently works as an IT consultant in a company based in Atlanta.