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Article Marketing - Your Solution to Lifetime Traffic
Some internet marketers call 'Article Marketing' the 'Lifetime Traffic Generator'. Why?
Here are 3 reasons:
1. Articles are written once and they stay on the web forever. Submit it to article directories, ezine directories and they will get archived after a while.
One good thing about archiving is that they can still be dug out from the cyber library using the search engines on their sites.
2. Articles provide valuable information to the readers. As long as the information provided in the articles are evergreen, they will stand against the challenge of the time and still benefit readers who read it years later.
Therefore, a tip is to fill your articles with general ideas that will remain applicable even in the future. Say 'submit your articles to article sites' instead of 'submit your articles to xyz, abc site' because those sites could go down anytime in the future.
3. Publishers are ever-hungry for quality content. As long as the content you provide in your articles is practical and informative, publishers would love to use your articles in the next issue of their newsletter.
And so what if your articles have been featured before? Some publishers recycle previous articles after a few months if they find those articles interesting and informative.
So why makes article marketing the 'Lifetime Traffic Generator'?
The answer lies in the resource box.
Every time someone finishes reading your articles, they will see the resource box at the end of those articles. It's like a mini-advertisement that accompanies your articles wherever they may be distributed to.
When a reader wants to find out more about yourself, your products or services, their natural response is to read the resource box. And that's when by including active links in the resource box, you can direct them to your website, allowing you to drive traffic to any site you desire.
If you desire to build a lifetime traffic source, use article marketing the next time you market your site. You'll be thrilled to see traffic coming to your site from articles you've written more than a year ago.
About the Author
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