Magellan Garmin
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 High Quality Garmin OEM Magellan Dashboard Dash Windshield Suction Cup Mount $4.99 Time Remaining: 14d 17h 32m Buy It Now for only: $4.99 |
 GN032+SPH+WPCS Bicycle Mount Case for 43 magellan Garmin Nuvi GPS $9.99 (1 Bid) Time Remaining: 13h 14m |
 ME USDM Universal Dash Friction Mount holder for Garmin TomTom Magellan GPS $17.99 Time Remaining: 10d 13h 41m Buy It Now for only: $17.99 |
 ME TTDM Universal Dashboard Mount for TomTom Garmin Nuvi Magellan Mio GPS $8.99 Time Remaining: 13h 14m |
 GN032+SPH+WPCS Bike Motorcycle Mount Case for 43 Garmin TomTom Magellan GPS $14.25 Time Remaining: 3d 13h 31m Buy It Now for only: $14.25 |
 GARMIN MAGELLAN NEXTAR WATER RESISTANT MOTORCYCLE MOUNT $9.49 Time Remaining: 15h 48m |
 ME 04B+WPCS Bike Handlebar Mount Case for 43 Garmin Nuvi Magellan GPS $13.00 Time Remaining: 22d 17h 55m Buy It Now for only: $13.00 |
 Black 2X Screen Protector LCD Guard For Garmin Tom Tom Mio Magellan $3.96 Time Remaining: 16h 49m Buy It Now for only: $4.46 |
 70mm console disc Dash Mount for Garmin Magellan AP036 $2.00 Time Remaining: 4d 13h 43m Buy It Now for only: $2.00 |
 GN032+SPH+WPCS Bicycle Mount Case for 43 magellan Garmin Nuvi GPS $9.99 Time Remaining: 1d 13h 15m |
 HDFMB 3 BeanBag Heavy Duty Friction Mount Base for Garmin Magellan Navman GPS $6.99 Time Remaining: 27d 18h 27m Buy It Now for only: $6.99 |
 Arkon Friction Beanbag Dash Mount for Garmin Magellan Mio GPS CM012 $9.99 Time Remaining: 1d 13h 15m |
 GPS HOLDER WINDSHIELD MOUNT FOR GARMIN TOMTOM MAGELLAN $4.67 Time Remaining: 4d 23h 59m Buy It Now for only: $4.67 |
 ME 04B+WPCS Bicycle Motorcycle Mount Case for 43 Garmin Nuvi Magellan GPS $9.99 (1 Bid) Time Remaining: 1d 16h 26m |
 ME MM+WPCS 5D Motorcycle Mirror Mount for 5 TomTom Garmin Nuvi Magellan GPS $20.99 Time Remaining: 29d 20h 13m Buy It Now for only: $20.99 |
 Magellan GARMIN GTM SONY GPS 25MM FM TMC AUX Antenna NEW $0.90 Time Remaining: 2d 12h 25m Buy It Now for only: $1.48 |
 GPS HOLDER WINDSHIELD MOUNT FOR GARMIN TOMTOM MAGELLAN $4.46 Time Remaining: 14d 3h 9m Buy It Now for only: $4.46 |
 GARMIN MAGELLAN NEXTAR WATER RESISTANT MOTORCYCLE MOUNT $9.99 Time Remaining: 2d 13h 1m |
 AP036 x 4 Lot of 4 70mm console Dash Mount Discs for Garmin Magellan $5.99 Time Remaining: 26d 16h 25m Buy It Now for only: $5.99 |
 Lot w Magellan Roadmate 1440 Garmin Nuvi 260W GPS Systems $59.99 Time Remaining: 2d 14h 46m Buy It Now for only: $69.99 |
 NEW Premium Leather GPS Case for TOM TOM MAGELLAN GARMIN Fits upto 43 inch $14.99 Time Remaining: 18d 21h 28m Buy It Now for only: $14.99 |
 ME IPU Expandable Sun Shade Visor for 43 5 7 inch Magellan Garmin Nuvi GPS $5.99 Time Remaining: 2d 17h 11m |
 70mm 3M Dash Mounting Suction Disc Mount Garmin TomTom Magellan GPS Navigation $3.95 Time Remaining: 14h 16m Buy It Now for only: $3.95 |
 Friction Dash Mount for Mio Garmin Magellan TomTom GPS HDFMB 3 $5.99 Time Remaining: 2d 17h 47m |
 BRAND NEW GARMIN EDGE 800 GPS BLUE PERFORMANCE NAV BUNDLE $499.00 Time Remaining: 11d 3h 8m Buy It Now for only: $499.00 |
 Magellan GARMIN GTM SONY GPS 25MM Plug FM TMC Car Vehicle Boat AUX Antenna $0.90 Time Remaining: 2d 19h 45m Buy It Now for only: $1.84 |
 Friction Dash Mount for Garmin TomTom Magellan Mio UBFM $7.99 Time Remaining: 16d 13h 6m Buy It Now for only: $7.99 |
 Beanbag Dash Mount for Mio Garmin Magellan TomTom GPS HDFMB 3 $5.99 Time Remaining: 3d 13h 34m |
 GPS Windshield Mount for Tomtom Magellan Garmin More $4.46 Time Remaining: 7d 17h 23m Buy It Now for only: $4.46 |
 ME TTDM Universal Dashboard Mount for TomTom Garmin Nuvi Magellan Mio GPS $8.99 Time Remaining: 3d 14h 9m |
 5 in 1 GPS Car Charger Mini Micro USB for GARMIN Nuvi TomTom Magellan Nextar Mio $7.95 Time Remaining: 18d 21h 26m Buy It Now for only: $7.95 |
 Arkon Friction Beanbag Dash Mount for Garmin Magellan Mio GPS CM012 $9.99 Time Remaining: 3d 17h 51m |
 Universal Friction Mount Garmin TomTom Magellan UBFM $7.99 Time Remaining: 1d 12h 54m Buy It Now for only: $7.99 |
 NEW Built Hoodie UpTo 43 GPS Case Sleeve Magellan Maestro RoadMate Garmin Nuvi $0.99 Time Remaining: 3d 18h 55m |
 LOT OF GPS NAVIGATION 13 TOM TOM GARMIN MAGELLAN $89.00 Time Remaining: 27d 44m Buy It Now for only: $89.00 |
 Survival Lanyard for GPSGPSSurvivalLaynardGarminMagellanLowranceStrapG $14.95 Time Remaining: 4d 9h 35m Buy It Now for only: $24.99 |
 Bike Motorcycle handlebar mount for TomTom One XL GO Garmin Magellan 35 43 GPS $15.97 Time Remaining: 10d 16h 30m Buy It Now for only: $15.97 |
 Survival Lanyard for GPSGPSSurvivalLaynardGarminMagellanLowranceStrap $14.95 Time Remaining: 4d 9h 36m Buy It Now for only: $24.99 |
 GARMIN MAGELLAN NEXTAR WATERPROOF Motorcycle Bike Mount $15.07 Time Remaining: 11d 1h 5m Buy It Now for only: $15.07 |
 Survival Lanyard for GPSGPSSurvivalLaynardGarminMagellanLowranceStrap $14.95 Time Remaining: 4d 9h 37m Buy It Now for only: $24.99 |
 NEW Magellan GARMIN TOMTOM GTM SONY GPS 25MM FM TMC CAR VEHICLE AUX Antenna NEW $4.88 Time Remaining: 18d 10h 7m Buy It Now for only: $4.88 |
 Friction Dash Mount for Mio Garmin Magellan TomTom GPS HDFMB 3 $5.99 Time Remaining: 4d 13h 43m |
 Brand New Garmin Nuvi TomTom Magellan Hardwire Powered Cable with Mini USB Tip $15.07 Time Remaining: 21d 19h 28m Buy It Now for only: $15.07 |
 BRACKETRON Nav Pack GPS DASH MOUNT CARRYING CASE Garmin Magellan Tom Tom Mio etc $4.99 Time Remaining: 4d 16h 55m |
 Mini Dashboad Mount DISK for Garmin TomTom Magellan GPS $3.59 Time Remaining: 16d 20h 15m Buy It Now for only: $3.59 |
 ME TTDM Universal Dashboard Mount for TomTom Garmin Nuvi Magellan Mio GPS $8.99 Time Remaining: 4d 17h |
 Tetrax XWAY Magnetic Car Vent Mount for Garmin TomTom Magellan MIO GPS $36.95 Time Remaining: 12d 11h 46m Buy It Now for only: $36.95 |
 Arkon Friction Beanbag Dash Mount for Garmin Magellan Mio GPS CM012 $9.99 Time Remaining: 4d 18h 6m |
 GILSSON GUSB5V 12V Car mini USB Charger Adapter for Garmin Nuvi TomTom Magellan $19.25 Time Remaining: 28d 11h 35m Buy It Now for only: $19.25 |
 ME USDM Universal Dash Friction Mount holder for Garmin TomTom Magellan GPS $9.99 (1 Bid) Time Remaining: 4d 19h 55m |
 ME TTDM Universal Dashboard Friction Mount for Garmin Nuvi TomTom Magellan GPS $15.99 Time Remaining: 16d 19h 4m Buy It Now for only: $15.99 |
 NEW Bracketron Universal GPS Car Power Cable Adapters for Garmin TomTom Magellan $13.45 Time Remaining: 4d 22h 13m Buy It Now for only: $15.00 |
 GPSHDCS7 Hard Carry Case for Large Garmin Magellan Tomtom GPS Brand New $13.45 Time Remaining: 24d 18h 44m Buy It Now for only: $13.45 |
 CAR BEAN BAG FRICTION DASH MOUNT FOR MAGELLAN ROADMATE GARMIN NUVI STREETPILOT $6.99 Time Remaining: 5d 1h 28m |
 Friction Mount For Portable GPS Garmin Magellan Tom Tom $9.99 Time Remaining: 17d 13h 56m Buy It Now for only: $9.99 |
 Beanbag Dash Mount for Mio Garmin Magellan TomTom GPS HDFMB 3 $5.99 Time Remaining: 5d 12h 33m |
 Car Charger w mini USB for Garmin Mio Magellan GA CAR $5.39 Time Remaining: 8d 16h Buy It Now for only: $5.39 |
 Bracketron GPS Nav MAT NEW NIB Never Opened fits Garmin Magellan Tom Tom GPSS $9.99 Time Remaining: 5d 18h 21m Buy It Now for only: $11.99 |
 SuperSlim Leather Case for Magellan RoadMate 9055 $24.94 Time Remaining: 2d 10h 38m Buy It Now for only: $24.94 |
 ME TTDM Universal Dashboard Mount for TomTom Garmin Nuvi Magellan Mio GPS $8.99 Time Remaining: 5d 19h 29m |
 GPSHDCS7 Hard Carry Case for Large Garmin Magellan Roadmate TomTom $13.45 Time Remaining: 24d 18h 45m Buy It Now for only: $13.45 |
 Beanbag Dash Mount for Mio Garmin Magellan TomTom GPS HDFMB 3 $5.99 (1 Bid) Time Remaining: 5d 19h 34m |
 GARMIN NUVI Magellan 5 GPS WaterProof MotorCycle Mount $17.77 Time Remaining: 17d 14h 18m Buy It Now for only: $17.77 |
 1pcs DASHBOARD DISK for Garmin TOMTOM MAGELLAN MIO GPS Lockng SUCTION CUP MOUNT $0.90 Time Remaining: 6d 10h 32m Buy It Now for only: $1.48 |
 80mm 3M Dash Mounting Suction Disc Mount Garmin TomTom Magellan GPS Navigation $4.95 Time Remaining: 21d 18h 27m Buy It Now for only: $4.95 |
 Beanbag Dash Mount for Mio Garmin Magellan TomTom GPS HDFMB 3 $5.99 Time Remaining: 6d 13h 6m |
 275 70mm Mini Dashboad Mount DISK for Garmin TomTom Magellan Nextar SatNav GPS $3.59 Time Remaining: 17d 21h 14m Buy It Now for only: $3.59 |
 ME 04B+WPCS Bicycle Motorcycle Mount Case for 43 Garmin Nuvi Magellan GPS $9.99 Time Remaining: 6d 14h 17m |
 High Quality MINI USB Car Charger for Mio Garmin Nuvi Magellan TomTom GPS $4.99 Time Remaining: 7d 17h 19m Buy It Now for only: $4.99 |
 GN032+SPH+WPCS Bicycle Mount Case for 43 magellan Garmin Nuvi GPS $9.99 Time Remaining: 6d 15h 40m |
 90mm suction pad Dash Mount Garmin Nuvi Mio Magellan $3.00 Time Remaining: 1d 13h 3m Buy It Now for only: $3.00 |
 ME USDM Universal Dash Friction Mount holder for Garmin TomTom Magellan GPS $9.99 Time Remaining: 6d 16h 5m |
 New Waterproof GPS Motorcycle Bicycle Mount for Garmin TomTom Magellan GPS032 $19.75 Time Remaining: 29d 18h 13m Buy It Now for only: $19.75 |
 39 PIECE GPS LOTGARMIN MAGELLAN TOM TOM SONY ETCTESTED $225.00 Time Remaining: 6d 17h 42m |
 Visor Magellan RoadMate 1400 1412 1430 Garmin nuvi 755T $9.99 Time Remaining: 8d 15h Buy It Now for only: $9.99 |
 Friction Dash Mount for Mio Garmin Magellan TomTom GPS HDFMB 3 $5.99 Time Remaining: 6d 18h 6m |
 Magellan TMC FM AUX Antenna For GARMIN GTM25 Sony NEW $11.66 Time Remaining: 19d 23h 30m Buy It Now for only: $11.66 |
 AC 120V 240V To Car Boat Truck DC 12V 24v Power Adapter for Garmin Magellan GPS $0.90 Time Remaining: 6d 23h 37m Buy It Now for only: $1.68 |
 Garmin C320 TomTom Magellan GPS Suction Mount Dash Disk $8.99 Time Remaining: 7d 11m Buy It Now for only: $8.99 |
 Lot of 6 GPS Units AS IS GARMIN NEXTAR JENSEN IN VION MAGELLAN $39.95 Time Remaining: 20h 55m |
Garmin Dominates U.s. Market for GPS Devices - But Stock Still Takes a Big Hit
When you're in need of directions, there's no better device than a GPS.
But when it comes to mapping out winners and losers in the GPS devices marketplace, we turn to the guidance of our 15,000-member ChangeWave research network. And what they've told us is that Garmin (GRMN) - the top GPS manufacturer in the world - has achieved near total domination of the U.S. marketplace.
During February we conducted two ChangeWave surveys on global positioning systems - one on consumer GPS trends (n = 3,773) and the other on corporate purchasing trends (n = 2,013). Here's what we found:
Consumer GPS Trends
Our February 18-25 survey of consumers who own a GPS navigation device, shows Garmin with a 56% market share - an increase of 4 percentage points since the previous survey in January 2008. Garmin's percentage towers over its closest rival Magellan, which captured only 12%.
Looking at the next 90 days, Garmin (54%; up 5-pts) remains first on the map in terms of planned consumer purchases of GPS navigation devices. TomTom is second with 8% (down 1-pt), and Magellan has fallen to third place with just 4% (down 2-pts).
Corporate GPS Trends
In our February 11-15 corporate buying survey, Garmin is also the dominant leader with a hefty 58% share of the corporate GPS market. That's a full 11-pts higher than the previous corporate buying survey in November 2007.
Magellan also gained some corporate ground since the previous survey (12%; up 4-pts), even as TomTom's numbers have fallen to 9%, down 3-pts since November.
Going forward it's more of the same, as Garmin is dominating planned corporate GPS purchases for the 2nd Quarter with a 56% market share That's a huge 10-pt jump since November.
Magellan takes second with 10% (up 2-pts), while TomTom limps in at 5% (down 7-pts).
Best Quarter in History? Now Wait a Minute.
Garmin's February 20th quarterly earnings call has confirmed our ChangeWave survey findings, with the company stating flat out that it was the "best quarter in our history."
Garmin reported earnings per share of $1.39, on sales of more than $1.2 billion - a 99% increase from a year earlier, with profits up an impressive 70%. Analysts had projected earnings of just $1.12 per share. To top it off, the company stated that its outlook for the rest of 2008 remained strong.
So with all that good news, you might wonder why Garmin's share price took a big 20% hit in the weeks immediately following their quarterly earnings announcement. Or why Garmin's stock price is now down nearly 60% from its 52-week high.
According to Wall Street analysts, the combination of significantly lower profit margins for Garmin (down more than 15%) and a retrenchment in U.S. consumer spending has undermined Garmin's stock price. In addition, Garmin's average unit selling price dropped precipitously last quarter, and their CFO recently predicted it will drop another 20% in 2008.
Another factor is the continued slowdown in U.S. consumer spending. Our February survey found an astonishing two-in-five U.S. respondents (39%) saying they'll spend less over the next 90 days than they did a year ago - 5-pts worse than our January 2008 survey.
The decline in spending is occurring across all income levels. But most ominously - not only for Garmin but for the entire GPS devices industry - the survey showed consumer electronics spending in the midst of a major slowdown.
To put this in perspective, it's the weakest outlook for electronics spending ever recorded in a ChangeWave survey.
Given such a slowdown, it's understandable why Garmin and so many other high flying electronics stocks have had an extremely rough go of it lately. But despite shrinking profit margins and an extremely tough consumer spending environment, our latest ChangeWave surveys show Garmin is gobbling up share in the high growth GPS market.
The verdict is out on whether Garmin can return to its previously lofty heights - but it's a company investors should be watching closely.
About the Author
The ChangeWave expert research network is composed of 15,000 highly qualified professionals. Members are surveyed weekly on a range of topics, and ChangeWave converts the findings into proprietary reports. Visit us to see more ChangeWave GPS findings and to receive ChangeWave Technology Alerts.