Navigator Leather
 |
 Black Faux Leather Case Cover for 47 5 52 GPS Navigation $9.99 Time Remaining: 13d 9h 57m Buy It Now for only: $9.99 |
 Black Hard Shell Faux Leather Case Cover Garmin Zumo 450 660 665 GPS Navigation $9.99 Time Remaining: 13d 10h 8m Buy It Now for only: $9.99 |
 Leather Case for Garmin Approach G5 Golf GPS Navigator $21.78 Time Remaining: 15d 19h 40m Buy It Now for only: $21.78 |
 Leather Case for Navigation 43 GPS Magellan 8250C NEW $4.49 Time Remaining: 14d 11h 13m Buy It Now for only: $4.49 |
 Garmin nuvi 295W Wi Fi Portable GPS Navigator with Free Zeikos Deluxe Leather Ca $144.98 Time Remaining: 24d 7h 33m Buy It Now for only: $144.98 |
 For Golf Buddy World Golf GPS navigator Leather Case Pouch Belt Holder Clip $20.35 Time Remaining: 23d 13h 40m Buy It Now for only: $20.35 |
 Garmin nuvi 295W Wi Fi Portable GPS Navigator with Free Zeikos Deluxe Leather Ca $147.76 Time Remaining: 12d 25m Buy It Now for only: $147.76 |
 47 5 52 GPS Navigation Faux Leather Hard Case Cover Black $9.89 Time Remaining: 13d 11h 33m Buy It Now for only: $9.89 |
 47 5 52 GPS Navigation Faux Leather Hard Case $9.89 Time Remaining: 14d 18h 44m Buy It Now for only: $9.89 |
 Black Faux Leather Case 47 5 52 GPS Navigation $9.99 Time Remaining: 1d 14h 52m Buy It Now for only: $9.99 |
 Leather Case for SONY NV U83T Portable GPS Navigator $19.99 Time Remaining: 14d 9h 19m Buy It Now for only: $19.99 |
 Leather Case for TomTom 125 GPS Car Navigation B2 $4.99 Time Remaining: 26d 20h 27m Buy It Now for only: $4.99 |
 Soft Leather Case for TomTom one XL 325 GPS Navigator $19.99 Time Remaining: 13d 20h 7m Buy It Now for only: $19.99 |
 Blue Faux Leather Case 47 5 52 GPS Navigation $9.99 Time Remaining: 1d 12h 36m Buy It Now for only: $9.99 |
 47 5 52 GPS Navigation Faux Leather Hard Case Blue $9.89 Time Remaining: 1d 13h 8m Buy It Now for only: $9.89 |
 for GPS Garmin Quest Quest II 2 Navigator Leather Case $8.40 Time Remaining: 18d 20h 37m Buy It Now for only: $8.40 |
 Leather Case for Nokia 500 Portable GPS Navigator B3 $15.99 Time Remaining: 14d 22h 6m Buy It Now for only: $15.99 |
 Leather Case for GARMIN ZUMO 550 GPS Navigation Case $19.99 Time Remaining: 15d 16h 41m Buy It Now for only: $19.99 |
 Black Faux Leather Hard Case for 4 43 GPS Navigation $8.46 Time Remaining: 2d 13h 18m Buy It Now for only: $8.46 |
 Leather Case for SONY NV U44 Portable GPS Navigator B3 $15.99 Time Remaining: 14d 9h 22m Buy It Now for only: $15.99 |
 Leather Case for TomTom GO 740 GPS Navigator B3 $19.99 Time Remaining: 14d 8h 48m Buy It Now for only: $19.99 |
 Leather Case for TomTom GO 740TM Live GPS Navigation $19.99 Time Remaining: 3d 20h 45m Buy It Now for only: $19.99 |
 Leather case for Insignia NS CNV43 GPS Navigation Unit $19.99 Time Remaining: 11d 7h 9m Buy It Now for only: $19.99 |
 Leather Case for Magellan Roadmate 1475T GPS Navigation $19.99 Time Remaining: 21h 21m Buy It Now for only: $19.99 |
 Leather Case GARMIN NUVI 760 GPS Navigation Soft Case $19.99 Time Remaining: 8d 6h 3m Buy It Now for only: $19.99 |
 Leather Case GARMIN NUVI 750 GPS Navigation Soft Case $19.99 Time Remaining: 21d 19h 35m Buy It Now for only: $19.99 |
 Leather Case for GARMIN NUVI 885T GPS Navigation Unit $19.99 Time Remaining: 18d 11h 55m Buy It Now for only: $19.99 |
 Leather Case for Nextar Q4 43 Portable GPS Navigation $19.99 Time Remaining: 10d 8h 36m Buy It Now for only: $19.99 |
 Leather Case for MAXX Digital PN4310 PN3710 Navigator $17.63 Time Remaining: 18d 21h 10m Buy It Now for only: $17.63 |
 Leather Case for TomTom one XL 335S GPS Navigator $19.99 Time Remaining: 18h 57m Buy It Now for only: $19.99 |
 Leather Case for Magellan 1412 GPS Car Navigation B $19.99 Time Remaining: 6d 6h 5m Buy It Now for only: $19.99 |
 Leather Case for GARMIN NUVI 200W 205W GPS Navigation $19.99 Time Remaining: 28d 22h 14m Buy It Now for only: $19.99 |
 GPS Garmin Quest Quest II 2 Navigator Leather Case bag $14.93 Time Remaining: 18d 20h 54m Buy It Now for only: $14.93 |
 Leather Case GARMIN NUVI 710 GPS Navigation Soft Case $19.99 Time Remaining: 1d 23h 33m Buy It Now for only: $19.99 |
 Leather Case for TomTom GO 550 Live GPS Navigator Unit $19.99 Time Remaining: 8d 15h 46m Buy It Now for only: $19.99 |
 Leather Case GARMIN NUVI 770 GPS Navigation Soft Case $19.99 Time Remaining: 8d 6h 4m Buy It Now for only: $19.99 |
 Leather Case for Magellan Roadmate 1340 GPS Navigator $19.99 Time Remaining: 22d 6h 25m Buy It Now for only: $19.99 |
 Leather Case for Sanyo NVM 4370 Portable GPS Navigation $19.99 Time Remaining: 29d 18h 59m Buy It Now for only: $19.99 |
 Leather Case for Navigon 7100 Portable GPS Navigator B3 $29.99 Time Remaining: 17d 22h 2m Buy It Now for only: $29.99 |
 Leather case for Insignia NS CNV20 GPS Navigation Unit $19.99 Time Remaining: 11d 7h 9m Buy It Now for only: $19.99 |
 Leather Case GARMIN NUVI 780 GPS Navigation Soft Case $19.99 Time Remaining: 15d 16h 30m Buy It Now for only: $19.99 |
 Leather Case for GARMIN Nuvi 265T GPS Navigation System $19.99 Time Remaining: 8d 5h 54m Buy It Now for only: $19.99 |
 Leather Case for GARMIN NUVI 250WT GPS Navigation Unit $19.99 Time Remaining: 1d 23h 35m Buy It Now for only: $19.99 |
 Leather Case for TomTom GO 750 Live GPS Navigator Unit $19.99 Time Remaining: 8d 15h 47m Buy It Now for only: $19.99 |
 Leather Case for Mio Noov 300 GPS Car Navigation B3 $29.99 Time Remaining: 14d 8h 59m Buy It Now for only: $29.99 |
 Leather Case for Omnitech 43 Portable GPS Navigator $19.99 Time Remaining: 25d 20h 14m Buy It Now for only: $19.99 |
 Leather Case for GARMIN Nuvi 1200 GPS Navigation System $19.99 Time Remaining: 8d 16h 34m Buy It Now for only: $19.99 |
 Leather Case for Motorola MOTONAV TN20 GPS Navigation $19.99 Time Remaining: 14d 22h 17m Buy It Now for only: $19.99 |
 Leather Case for Mio C230 GPS Car Navigation SystemB $29.99 Time Remaining: 29d 18h 30m Buy It Now for only: $29.99 |
 GPS Mio MOOV 210 200 Navigator Leather Case Bag Pouch $15.50 Time Remaining: 18d 20h 24m Buy It Now for only: $15.50 |
 Leather Case for TomTom One 140 140S GPS Car Navigation $19.99 Time Remaining: 6d 8h 1m Buy It Now for only: $19.99 |
 Leather Case for TomTom one XL 330S GPS Navigation 9 $19.99 Time Remaining: 16h 51m Buy It Now for only: $19.99 |
 Leather Case for Nextar Q3 Portable GPS Navigation B3 $19.99 Time Remaining: 14d 22h 5m Buy It Now for only: $19.99 |
 GPS Mio MOOV 310 300 Navigator Leather Case Bag Pouch $15.50 Time Remaining: 18d 20h 30m Buy It Now for only: $15.50 |
 Leather Case for TomTom one XL 340 GPS Navigator $19.99 Time Remaining: 18d 14h 23m Buy It Now for only: $19.99 |
 Leather Case for TomTom one XL 340S GPS Navigator $19.99 Time Remaining: 4d 6h 38m Buy It Now for only: $19.99 |
 Slim Leather Case for TomTom GO 630 GPS Navigator $19.99 Time Remaining: 14d 8h 44m Buy It Now for only: $19.99 |
 Leather Case for TomTom one XL 350 GPS Navigator Unit $19.99 Time Remaining: 15d 7h 19m Buy It Now for only: $19.99 |
 Leather Case Bag for Garmin Edge 800 GPS Navigator $17.96 Time Remaining: 25d 20h 17m Buy It Now for only: $17.96 |
 Leather Case for TomTom one XL 335T GPS Navigator $19.99 Time Remaining: 4d 7h 11m Buy It Now for only: $19.99 |
 Leather Case for TomTom one XL 335LE GPS Navigation $19.99 Time Remaining: 3d 20h 48m Buy It Now for only: $19.99 |
 Slim Leather Case Magellan SE4 GPS Navigation Unit $19.99 Time Remaining: 29d 23h 42m Buy It Now for only: $19.99 |
 Leather Case for Magellan Roadmate 1470 GPS Navigation $19.99 Time Remaining: 9d 6h 26m Buy It Now for only: $19.99 |
 Leather Case For Magellan Maestro 4700 GPS Navigation $19.99 Time Remaining: 19h 54m Buy It Now for only: $19.99 |
 HP iPAQ Sport Leather Case for 300 310 314 316 Series Portable GPS Navigator $15.99 Time Remaining: 3d 11h 25m Buy It Now for only: $15.99 |
 GPS Garmin nuvi 200W 250W 600 Navigator Leather Case $14.93 Time Remaining: 18d 20h 54m Buy It Now for only: $14.93 |
 Leather Case for GARMIN Nuvi 550 GPS Navigation System $19.99 Time Remaining: 8d 16h 39m Buy It Now for only: $19.99 |
 Leather Case for TomTom one XL 325S 325 GPS Navigation $19.99 Time Remaining: 26d 23h 46m Buy It Now for only: $19.99 |
 Leather Case for TomTom one XL S GPS Navigator B $19.99 Time Remaining: 14d 8h 53m Buy It Now for only: $19.99 |
 Leather Case for GARMIN ZUMO 400 GPS Navigation Case $19.99 Time Remaining: 15d 16h 40m Buy It Now for only: $19.99 |
 Leather Case for GARMIN ZUMO 450 GPS Navigation Case $19.99 Time Remaining: 15d 16h 40m Buy It Now for only: $19.99 |
 Leather Case for GARMIN Nuvi 1250 GPS Navigation System $19.99 Time Remaining: 8d 16h 34m Buy It Now for only: $19.99 |
 Leather Case for TomTom XL V2 Portable GPS Navigation $19.99 Time Remaining: 13d 6h 15m Buy It Now for only: $19.99 |
 Leather Case for TomTom XL 335TM GPS Navigator Unit $19.99 Time Remaining: 9d 23h 27m Buy It Now for only: $19.99 |
 Leather Case for Sanyo NVM 4050 Portable GPS Navigation $19.99 Time Remaining: 14d 22h 9m Buy It Now for only: $19.99 |
 Leather Case for Mio Noov 310 GPS Car Navigation B3 $29.99 Time Remaining: 14d 8h 58m Buy It Now for only: $29.99 |
 Leather Case for Magellan Maestro 4370 GPS Navigator $19.99 Time Remaining: 8d 17h 28m Buy It Now for only: $19.99 |
 Leather Case for GARMIN Nuvi 1260T GPS Navigation $19.99 Time Remaining: 8d 16h 35m Buy It Now for only: $19.99 |
 Leather Case for Mio Moov 210 GPS Car Navigation B2 $29.99 Time Remaining: 29d 19h 4m Buy It Now for only: $29.99 |
 Leather Case for Sanyo NVM 4070 Portable GPS Navigation $19.99 Time Remaining: 14d 22h 8m Buy It Now for only: $19.99 |
The Motorcycle Leather Shop Web 2.0 Style
Social Media opens up a brand new marketing frontier for small businesses of all types. Given the propensity of motorcyclists to join clubs, gather at rallies, and socialize amongst themselves, building a community of like minded bikers that offers entertainment, communication, and collaboration gives the leather merchant an opportunity to build lasting relationships with potential customers’ world wide.
A Web 2.0 motorcycle leather e-tail shop will usually take the form of a blog, with static pages being the basis for navigation, while the product pages are added over time as chronological posts. Each page and post is interactive, in that the visitor is invited to post comments on the content at the end of the page.
The consumer is now able to ask questions, comment about a product, give a testimonial, or note where there’s room for improvement right on the product page for all to see.
Customers are invited to collaborate by offering product reviews, stories of their own experiences, even suggesting things they would like to see on the site. For the merchant, the sense of community the people feel translates into a sense of trust, establishing the company and the customer as one on a level playing field.
A potential customer can subscribe to comments and to newly added posts via RSS feeds, or have the content delivered directly to their Inbox. A great way to stay informed about newly added products, what people are saying about a particular subject, or to keep up with an item they might be interested in as it comes back into stock.
From Motorcycle Leather E-Tail Store to Biker Site
Web 2.0 sites are all about building community, and as such you will find many leather shops expanding into more general fields of entertainment, adding articles, video, and news feeds on topics of interest not just to lovers of leather, but to the biker community in general.
Look for these sites to utilize all the other social media web sites as well. Staking out a presence on Facebook and My Space, joining and creating social networking groups, posting Video and Photos on YouTube and Flickr, and tweeting about things of interest to motorcycle enthusiasts all over the world are what broaden the audience of a Web 2.0 business.
These merchants of the Web 2.0 world may not want to post an address on their site simply because they do not want to be seen as local. After all, the entire world is their stage.
With all the forms and forums of communication available in the Web 2.0 format, some sites may not want to post a phone number. The concept of Web 2.0 dictates that questions and answers, comments and queries are posted for all to see, and are indeed themselves the seeds of discussion and conversation.
As a business person, the merchant of leather must be able to differentiate between the general community and the potential customer. Most e-tailers also understand that many potential customers want to hear a voice behind the product. In the interest of building trust, no reputable merchant would deny them that.
If you do not see a phone number on the site, use the contact form to ask for a private conversation, going in to as much detail as you can so the representative can do the research. Ask to exchange phone numbers, and they should reply with there own toll-free number.
The social media frontier calls for a new relationship between the company and the consumer. As the community grows, comments and replies by members take on a life of their own, generating threads of informative and entertaining conversations relevant to lifestyle and product alike.
The role of the merchant changes from salesman to moderator, as sales become generated by peers in the community itself. The Biker Leather Shop Web 2.0 style: If You Build the Community, the Sales Will Come!
About the Author
Biker Mike has been offering quality leather motorcycle apparel to the World Wide Community for over five years. Visit the interactive Biker Site and Leather Shop, Motorcycle Leather Web 2.0, for motorcycle
jackets, chaps, and more, or download the free PDF, The
Definitive Motorcycle Leather Shopping Guide.